/* =========================================================
   ADSCALR v3 - Inexas-inspired dark space + v1 copy + v2 product echoes
   ========================================================= */

:root {
  /* Adscalr app-matched near-black with subtle blue cast */
  --bg:          #07070C;
  --bg-2:        #0E0F17;
  --surface:     #111220;
  --surface-2:   #15172A;
  --border:      #1C1E30;
  --border-2:    #2A2D45;

  /* Adscalr brand - vivid violet primary (matches app active tabs) */
  --indigo:      #7C6BF5;
  --indigo-2:    #9B8CFB;
  --indigo-soft: rgba(124,107,245,0.14);

  /* Brand gradient stops from logo: blue → purple */
  --brand-blue:  #6AA6FF;
  --brand-mid:   #8C7BF7;
  --brand-deep:  #5B3FE0;

  /* App accent palette (mapped from real dashboard) */
  --magenta:     #E04FA8;
  --violet:      #7C6BF5;
  --cyan:        #34D1C9;
  --emerald:     #22C98A;
  --amber:       #E8B94A;
  --rose:        #EA5C6B;

  /* Type */
  --text:        #F4F4FA;
  --text-2:      rgba(244,244,250,0.72);
  --text-3:      rgba(244,244,250,0.48);
  --text-4:      rgba(244,244,250,0.32);

  --sans: 'DM Sans', 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  --display: 'DM Sans', 'Inter', sans-serif;
  --mono: 'JetBrains Mono', monospace;

  --ease: cubic-bezier(.2,.8,.2,1);
  --ease-out: cubic-bezier(.16,1,.3,1);

  --radius-sm: 10px;
  --radius: 16px;
  --radius-lg: 24px;
}

* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }

body {
  font-family: var(--sans);
  background: transparent;
  color: var(--text);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
  position: relative;
}
html { background: var(--bg); }

/* Deep space gradient background */
body::before {
  content: "";
  position: fixed;
  inset: -100px;
  background:
    radial-gradient(1000px 900px at 8% 18%, rgba(106,166,255,0.20), transparent 65%),
    radial-gradient(1100px 900px at 92% 22%, rgba(140,123,247,0.26), transparent 65%),
    radial-gradient(900px 800px at 50% 100%, rgba(91,63,224,0.18), transparent 65%),
    linear-gradient(180deg, #070712 0%, #09091A 50%, #0A0A1E 100%);
  z-index: -2;
  pointer-events: none;
  filter: blur(10px);
}

.noise-overlay {
  position: fixed;
  inset: 0;
  z-index: -1;
  pointer-events: none;
  opacity: 0.35;
  mix-blend-mode: overlay;
}
.noise-overlay svg { width: 100%; height: 100%; }

/* =========================================================
   TYPE
   ========================================================= */
h1, h2, h3, h4, h5 { margin: 0; font-family: var(--display); letter-spacing: -0.02em; }

.display-xl {
  font-size: clamp(2.8rem, 6vw, 5.2rem);
  line-height: 1.04;
  font-weight: 700;
  letter-spacing: -0.035em;
  color: var(--text);
}
.display-l {
  font-size: clamp(2rem, 4vw, 3.2rem);
  line-height: 1.1;
  font-weight: 700;
  letter-spacing: -0.03em;
}
.display-m {
  font-size: clamp(1.5rem, 2.4vw, 2.1rem);
  line-height: 1.2;
  font-weight: 600;
  letter-spacing: -0.025em;
}
.body-l { font-size: 1.05rem; line-height: 1.65; color: var(--text-2); max-width: 58ch; text-wrap: pretty; }
.body-m { font-size: 0.98rem; line-height: 1.65; color: var(--text-2); max-width: 56ch; text-wrap: pretty; }
.body   { font-size: 0.98rem; color: var(--text-2); line-height: 1.6; }

.eyebrow {
  font-family: var(--mono);
  text-transform: uppercase;
  letter-spacing: 0.18em;
  font-size: 0.72rem;
  color: var(--indigo-2);
  font-weight: 500;
}
.eyebrow.center { display: inline-block; }

/* Text center gradient variant like inexas */
.t-grad {
  background: linear-gradient(135deg, #B9D3FF 0%, #9B8CFB 55%, #5B3FE0 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

/* =========================================================
   CONTAINER
   ========================================================= */
.container { width: 100%; max-width: 1240px; margin: 0 auto; padding: 0 32px; position: relative; }

/* =========================================================
   BUTTONS
   ========================================================= */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 12px 22px;
  border-radius: 100px;
  font-family: var(--sans);
  font-size: 0.92rem;
  font-weight: 600;
  text-decoration: none;
  cursor: pointer;
  border: 1px solid transparent;
  transition: all .2s var(--ease);
  white-space: nowrap;
}
.btn-lg { padding: 15px 30px; font-size: 1rem; }
.btn-sm { padding: 8px 16px; font-size: 0.85rem; }

.btn-primary {
  background: linear-gradient(135deg, #8C7BF7 0%, #6E5BF0 100%);
  color: #fff;
  box-shadow:
    0 0 0 1px rgba(255,255,255,0.18) inset,
    0 10px 30px -10px rgba(124,107,245,0.7),
    0 2px 0 0 rgba(255,255,255,0.14) inset;
}
.btn-primary:hover {
  background: linear-gradient(135deg, #9B8CFB 0%, #7C6BF5 100%);
  transform: translateY(-1px);
  box-shadow:
    0 0 0 1px rgba(255,255,255,0.22) inset,
    0 18px 40px -8px rgba(124,107,245,0.85);
}

.btn-secondary {
  background: rgba(255,255,255,0.04);
  color: var(--text);
  border-color: var(--border-2);
  backdrop-filter: blur(8px);
}
.btn-secondary:hover {
  background: rgba(255,255,255,0.08);
  border-color: rgba(255,255,255,0.22);
}

.btn-ghost {
  background: transparent;
  color: var(--text-2);
}
.btn-ghost:hover { color: var(--text); }

.btn-dark {
  background: #000;
  color: #fff;
  border: 1px solid rgba(255,255,255,0.08);
}
.btn-dark:hover { background: #111; }

.arr {
  display: inline-block;
  transition: transform .25s var(--ease);
}
.btn:hover .arr { transform: translateX(3px); }

/* =========================================================
   NAV
   ========================================================= */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  padding: 32px 0;
  transition: all .25s var(--ease);
}
.nav.scrolled {
  padding: 20px 0;
  background: rgba(8,8,24,0.78);
  backdrop-filter: saturate(160%) blur(16px);
  -webkit-backdrop-filter: saturate(160%) blur(16px);
  border-bottom: 1px solid var(--border);
}
.nav .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 48px;
}

.brand {
  display: flex; align-items: center; gap: 12px;
  color: var(--text);
  text-decoration: none;
  font-weight: 700;
  font-size: 1.08rem;
  letter-spacing: -0.02em;
}
.brand img { height: 48px; width: auto; display: block; filter: drop-shadow(0 0 24px rgba(124,107,245,0.35)); }
.nav.scrolled .brand img { height: 40px; transition: height .25s var(--ease); }

.nav-links { display: flex; gap: 42px; align-items: center; }
.nav-links a, .nav-links button {
  background: none;
  border: none;
  color: var(--text-2);
  text-decoration: none;
  font-family: var(--sans);
  font-size: 1.02rem;
  font-weight: 500;
  cursor: pointer;
  padding: 6px 0;
  transition: color .15s;
}
.nav-links a:hover, .nav-links button:hover { color: var(--text); }
.nav-links .active { color: var(--text); }

.nav-cta { display: flex; gap: 12px; align-items: center; }
.nav-cta .btn-sm { padding: 12px 22px; font-size: 0.98rem; }

/* =========================================================
   HERO - Inexas-inspired
   ========================================================= */
.hero {
  position: relative;
  padding: 40px 0 120px;
}
.hero::after { content: none; }
.hero::before { content: none; }

/* Orbs - sit inside hero but extend far beyond; .hero is NOT clipped so they
   fade naturally into the body's ambient gradient without hard viewport edges */
.orb {
  position: absolute;
  border-radius: 50%;
  filter: blur(120px);
  pointer-events: none;
  z-index: 0;
}
.orb-1 {
  width: 820px; height: 820px;
  left: -420px; top: 120px;
  background: radial-gradient(circle, #6AA6FF 0%, #3A4FB8 40%, transparent 72%);
  opacity: 0.6;
}
.orb-2 {
  width: 820px; height: 820px;
  right: -380px; top: -120px;
  background: radial-gradient(circle, #9B7BF7 0%, #5B3FE0 40%, transparent 72%);
  opacity: 0.7;
}
.orb-3 {
  width: 700px; height: 700px;
  left: 38%; top: 70%;
  background: radial-gradient(circle, #9B8CFB 0%, #5B3FE0 45%, transparent 75%);
  opacity: 0.35;
}

.hero-inner {
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 56px;
  align-items: center;
  min-height: 620px;
  padding-top: 40px;
}

.hero-eyebrow {
  color: var(--indigo-2);
  font-family: var(--mono);
  text-transform: uppercase;
  letter-spacing: 0.22em;
  font-size: 0.78rem;
  font-weight: 500;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 24px;
}
.hero-eyebrow .dot {
  width: 6px; height: 6px;
  background: var(--indigo-2);
  border-radius: 50%;
  box-shadow: 0 0 10px var(--indigo-2);
  animation: pulse 2s infinite;
}
@keyframes pulse {
  0%, 100% { opacity: 1; }
  50%      { opacity: 0.4; }
}

.hero-h {
  font-size: clamp(2.6rem, 5.4vw, 4.6rem);
  line-height: 1.02;
  font-weight: 700;
  letter-spacing: -0.04em;
  color: var(--text);
  margin: 0;
  text-wrap: balance;
}
.hero-h .em {
  background: linear-gradient(135deg, #B9D3FF 0%, #9B8CFB 50%, #5B3FE0 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.hero-sub {
  margin-top: 22px;
  font-size: 1.08rem;
  line-height: 1.6;
  color: var(--text-2);
  max-width: 46ch;
  text-wrap: pretty;
}

.hero-ctas {
  display: flex;
  gap: 12px;
  margin-top: 34px;
  flex-wrap: wrap;
}

.hero-micro {
  margin-top: 24px;
  font-size: 0.85rem;
  color: var(--text-3);
}
.hero-micro .sep { margin: 0 8px; opacity: .5; }

/* =========================================================
   HERO - Floating product fragments (Inexas-style)
   ========================================================= */
.hero-stage {
  position: relative;
  width: 100%;
  min-width: 420px;
  height: 560px;
  max-width: 560px;
  margin-left: auto;
}

/* Glass card base - Adscalr app card language */
.glass {
  background:
    radial-gradient(ellipse at top left, rgba(124,107,245,0.08) 0%, rgba(91,63,224,0.03) 35%, transparent 65%),
    #111220;
  border-radius: 14px;
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  box-shadow:
    0 0 12px rgba(124,107,245,0.08),
    0 20px 60px -20px rgba(0,0,0,0.8),
    0 1px 0 rgba(255,255,255,0.04) inset;
  position: absolute;
  isolation: isolate;
}
.glass::before {
  content: '';
  position: absolute;
  inset: 0;
  border-radius: inherit;
  padding: 1px;
  background: linear-gradient(135deg, rgba(155,140,251,0.32), rgba(124,107,245,0.08) 55%, rgba(255,255,255,0.03));
  -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
  -webkit-mask-composite: xor;
  mask-composite: exclude;
  pointer-events: none;
  opacity: 0.85;
}

/* ===== MAIN card - ROAS (Ad Performance Overview) ===== */
.float-main {
  left: 2%;
  top: 12%;
  width: 78%;
  min-width: 340px;
  padding: 20px 22px 18px;
  animation: floatA 6s ease-in-out infinite;
  z-index: 2;
}
.float-stat {
  right: 0;
  top: 0;
  width: 48%;
  min-width: 220px;
  padding: 16px 18px 14px;
  animation: floatB 7s ease-in-out infinite;
  z-index: 4;
}
.float-tile {
  right: 2%;
  bottom: 6%;
  width: 52%;
  min-width: 230px;
  padding: 14px 16px;
  animation: floatC 8s ease-in-out infinite;
  z-index: 4;
}

/* Shared metric-card head */
.mc-head {
  display: flex; justify-content: space-between; align-items: flex-start;
  gap: 10px;
  margin-bottom: 10px;
}
.mc-label {
  font-size: 0.74rem;
  color: var(--text-3);
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-weight: 600;
}
.mc-sub {
  font-size: 0.7rem;
  color: var(--text-4);
  margin-top: 4px;
}
.float-stat .mc-sub { display: none; }
.mc-delta {
  font-size: 0.7rem; font-weight: 600;
  padding: 3px 8px;
  border-radius: 100px;
  flex-shrink: 0;
}
.mc-delta.up {
  color: var(--emerald);
  background: rgba(34,201,138,0.12);
  border: 1px solid rgba(34,201,138,0.22);
}
.mc-delta.down {
  color: var(--rose);
  background: rgba(234,92,107,0.12);
  border: 1px solid rgba(234,92,107,0.22);
}
.mc-value {
  font-size: 2.6rem;
  font-weight: 700;
  color: var(--text);
  letter-spacing: -0.03em;
  line-height: 1;
  margin-bottom: 14px;
}
.mc-value.sm { font-size: 1.85rem; margin-bottom: 10px; }
.mc-value .u {
  font-size: 0.6em;
  color: var(--text-3);
  font-weight: 500;
  margin-left: 2px;
}
.mc-chart {
  height: 120px;
  position: relative;
}
.mc-chart.sm { height: 70px; }
.mc-chart svg { display: block; }
.mc-axis {
  display: flex;
  justify-content: space-between;
  font-size: 0.62rem;
  color: var(--text-4);
  margin-top: 6px;
  font-family: var(--mono);
}

/* ===== Top Performer card (My Ads Performance) ===== */
.tp-head {
  display: flex; align-items: center; gap: 8px;
  margin-bottom: 10px;
}
.tp-crown {
  width: 20px; height: 20px;
  border-radius: 5px;
  background: rgba(232,185,74,0.14);
  border: 1px solid rgba(232,185,74,0.28);
  display: grid; place-items: center;
}
.tp-title {
  font-size: 0.78rem;
  color: var(--text);
  font-weight: 600;
  letter-spacing: -0.01em;
}
.tp-body {
  display: flex; gap: 12px;
  align-items: stretch;
}
.tp-thumb {
  position: relative;
  width: 60px;
  aspect-ratio: 9/16;
  border-radius: 8px;
  overflow: hidden;
  flex-shrink: 0;
  border: 1px solid rgba(255,255,255,0.08);
}
.tp-thumb-bg {
  position: absolute; inset: 0;
  background:
    radial-gradient(circle at 30% 30%, rgba(255,255,255,0.18), transparent 50%),
    linear-gradient(160deg, #E04FA8 0%, #7C6BF5 50%, #3A1B9E 100%);
}
.tp-play {
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  width: 24px; height: 24px;
  border-radius: 50%;
  background: rgba(0,0,0,0.5);
  backdrop-filter: blur(4px);
  display: grid; place-items: center;
}
.tp-rank {
  position: absolute;
  top: 6px; left: 6px;
  font-size: 0.6rem;
  font-weight: 700;
  color: var(--amber);
  background: rgba(0,0,0,0.55);
  padding: 2px 5px;
  border-radius: 4px;
  backdrop-filter: blur(4px);
}
.tp-meta {
  flex: 1;
  min-width: 0;
  display: flex; flex-direction: column;
  gap: 3px;
}
.tp-name {
  font-size: 0.8rem;
  color: var(--text);
  font-weight: 600;
  line-height: 1.25;
  letter-spacing: -0.01em;
  overflow: hidden;
  text-overflow: ellipsis;
  display: -webkit-box;
  -webkit-line-clamp: 2;
  -webkit-box-orient: vertical;
}
.tp-plat {
  font-size: 0.64rem;
  color: var(--text-3);
  font-weight: 500;
  margin-bottom: 4px;
}
.tp-metrics {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 6px;
  margin-top: auto;
}
.tp-m {
  display: flex; flex-direction: column; gap: 1px;
}
.tp-m .k {
  font-size: 0.58rem;
  color: var(--text-4);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  font-weight: 600;
}
.tp-m .v {
  font-size: 0.82rem;
  color: var(--text);
  font-weight: 700;
  letter-spacing: -0.01em;
}
.tp-m .v.up { color: var(--emerald); }
.tp-m .v i {
  font-style: normal;
  font-size: 0.7em;
  color: var(--text-3);
  font-weight: 500;
  margin-left: 1px;
}

/* Orb glow behind float cards */
.float-glow {
  position: absolute;
  width: 420px; height: 420px;
  left: 20%; top: 35%;
  background: radial-gradient(circle, rgba(124,107,245,0.5) 0%, rgba(91,63,224,0.2) 50%, transparent 70%);
  filter: blur(80px);
  z-index: 0;
  pointer-events: none;
}

@keyframes floatA {
  0%, 100% { transform: translateY(0) rotate(-0.2deg); }
  50%      { transform: translateY(-8px) rotate(0.3deg); }
}
@keyframes floatB {
  0%, 100% { transform: translateY(0) rotate(0.4deg); }
  50%      { transform: translateY(-12px) rotate(-0.2deg); }
}
@keyframes floatC {
  0%, 100% { transform: translateY(0) rotate(0deg); }
  50%      { transform: translateY(-6px) rotate(0.6deg); }
}

/* =========================================================
   LIVE TICKER (retain signal integrity from v1)
   ========================================================= */
.ticker {
  margin-top: 80px;
  padding: 16px 22px;
  background: rgba(255,255,255,0.02);
  border: 1px solid var(--border);
  border-radius: 100px;
  display: flex;
  align-items: center;
  gap: 16px;
  overflow: hidden;
  position: relative;
  z-index: 2;
}
.ticker .tlabel {
  font-family: var(--mono);
  font-size: 0.7rem;
  color: var(--indigo-2);
  text-transform: uppercase;
  letter-spacing: 0.15em;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  flex-shrink: 0;
  padding-right: 16px;
  border-right: 1px solid var(--border);
}
.ticker .tlabel::before {
  content: "";
  width: 6px; height: 6px;
  background: var(--indigo-2);
  border-radius: 50%;
  box-shadow: 0 0 8px var(--indigo-2);
  animation: pulse 1.6s infinite;
}
.ticker .tscroll {
  flex: 1;
  overflow: hidden;
  mask: linear-gradient(90deg, transparent, black 8%, black 92%, transparent);
}
.ticker .ttrack {
  display: inline-flex;
  gap: 32px;
  animation: tickerRun 60s linear infinite;
  white-space: nowrap;
  font-family: var(--mono);
  font-size: 0.78rem;
}
.ticker .tit { color: var(--text-3); }
.ticker .tit .tk { text-transform: uppercase; letter-spacing: 0.08em; font-size: 0.68rem; margin-right: 8px; }
.ticker .tit .tv { color: var(--text); font-weight: 600; }
.ticker .tit .up { color: #22C55E; }
.ticker .tit .down { color: #EF4444; }
@keyframes tickerRun {
  0%   { transform: translateX(0); }
  100% { transform: translateX(-50%); }
}

/* =========================================================
   LOGO STRIP
   ========================================================= */
.logo-strip {
  padding: 80px 0 40px;
  text-align: center;
}
.logo-strip .inner {
  display: flex;
  align-items: center;
  justify-content: space-around;
  gap: 40px;
  opacity: 0.45;
  flex-wrap: wrap;
}
.logo-strip .lg {
  font-family: var(--display);
  font-size: 1.5rem;
  color: var(--text-2);
  letter-spacing: -0.02em;
  font-weight: 500;
}
.logo-strip .lg.serif { font-family: 'DM Serif Display', serif; font-style: italic; }

/* =========================================================
   SECTION HEAD (centered style like Inexas)
   ========================================================= */
.section-pad { padding: 120px 0; position: relative; }

.section-head {
  text-align: center;
  max-width: 640px;
  margin: 0 auto 72px;
}
.section-head .eyebrow { margin-bottom: 18px; letter-spacing: 0.22em; }
.section-head h2 { text-align: center; }
.section-head p { margin: 20px auto 0; text-align: center; text-wrap: pretty; }

.section-head.left {
  text-align: left;
  margin-left: 0;
}
.section-head.left h2,
.section-head.left p { text-align: left; margin-left: 0; }

/* =========================================================
   PROBLEM - big numbers, split layout
   ========================================================= */
.problem {
  padding: 120px 0;
  position: relative;
}
.problem .grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 80px;
  align-items: center;
}
.problem .big-nums {
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.problem .big-num {
  padding: 24px 28px;
  background: linear-gradient(180deg, rgba(255,255,255,0.04), rgba(255,255,255,0.01));
  border: 1px solid var(--border);
  border-radius: var(--radius);
  position: relative;
  overflow: hidden;
}
.problem .big-num.accent {
  background: linear-gradient(180deg, rgba(75,68,224,0.18), rgba(75,68,224,0.04));
  border-color: rgba(123,138,245,0.3);
}
.problem .big-num .n {
  font-size: clamp(3rem, 5vw, 4.5rem);
  font-weight: 700;
  letter-spacing: -0.04em;
  line-height: 1;
  color: var(--text);
}
.problem .big-num .n .suf { font-size: 0.4em; color: var(--text-3); margin-left: 6px; font-weight: 500; }
.problem .big-num .k { color: var(--text-2); margin-top: 8px; font-size: 0.95rem; }
.problem .big-num.accent .n { color: var(--indigo-2); }

/* =========================================================
   FEATURE GRID - Inexas-style with glow icons
   ========================================================= */
.feat-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: #13131C;
  position: relative;
  box-shadow: 0 0 12px rgba(123,138,245,0.06), 0 8px 40px rgba(0,0,0,0.6), 0 1px 0 rgba(255,255,255,0.04) inset;
  isolation: isolate;
}
.feat-grid::before {
  content: '';
  position: absolute;
  inset: -1px;
  border-radius: inherit;
  padding: 1px;
  background: linear-gradient(135deg, rgba(123,138,245,0.22), rgba(75,68,224,0.08) 50%, rgba(255,255,255,0.02));
  -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
  -webkit-mask-composite: xor;
  mask-composite: exclude;
  pointer-events: none;
  z-index: 10;
}
.feat-cell {
  padding: 44px 36px;
  border-right: 1px solid #1E1E2E;
  border-bottom: 1px solid #1E1E2E;
  position: relative;
  transition: background .3s var(--ease);
  background: radial-gradient(ellipse at top left, rgba(123,138,245,0.04) 0%, transparent 60%);
}
.feat-cell:hover {
  background: radial-gradient(ellipse at top left, rgba(123,138,245,0.1) 0%, rgba(75,68,224,0.03) 50%, transparent 70%);
}
.feat-cell:nth-child(3n) { border-right: none; }
.feat-cell:nth-last-child(-n+3) { border-bottom: none; }

.feat-cell .ficon {
  width: 52px; height: 52px;
  border-radius: 14px;
  display: grid; place-items: center;
  margin-bottom: 26px;
  position: relative;
}
.feat-cell .ficon::before {
  content: "";
  position: absolute;
  inset: -14px;
  background: radial-gradient(circle, var(--glow-color, var(--indigo)) 0%, transparent 65%);
  opacity: 0.4;
  filter: blur(8px);
  border-radius: 50%;
  z-index: -1;
}
.feat-cell .ficon svg { width: 24px; height: 24px; stroke: var(--text); }
.feat-cell.tone-indigo  { --glow-color: #4B44E0; }
.feat-cell.tone-magenta { --glow-color: #6366F1; }
.feat-cell.tone-cyan    { --glow-color: #818CF8; }
.feat-cell.tone-violet  { --glow-color: #4338CA; }
.feat-cell.tone-emerald { --glow-color: #5B6AF5; }
.feat-cell.tone-amber   { --glow-color: #7B8AF5; }

.feat-cell .ficon {
  background: rgba(255,255,255,0.03);
  border: 1px solid var(--border-2);
}
.feat-cell .ftitle {
  font-size: 1.3rem;
  font-weight: 600;
  color: var(--text);
  letter-spacing: -0.02em;
  margin-bottom: 10px;
}
.feat-cell .fbody {
  font-size: 0.94rem;
  color: var(--text-2);
}

/* =========================================================
   FEATURES v2 - dashboard-card style
   ========================================================= */
.feat-grid-v2 {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 60px;
}
.feat-card {
  position: relative;
  padding: 22px 22px 24px;
  background: linear-gradient(180deg, #14152099 0%, #0E0E18AA 100%);
  border: 1px solid rgba(255,255,255,0.06);
  border-radius: 16px;
  isolation: isolate;
  overflow: hidden;
  transition: border-color .25s, transform .25s;
}
.feat-card::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse at top right, var(--tone-glow, rgba(124,107,245,0.18)) 0%, transparent 55%);
  opacity: 0.5;
  pointer-events: none;
  z-index: -1;
}
.feat-card:hover {
  border-color: rgba(155,140,251,0.22);
  transform: translateY(-2px);
}
.feat-card.tone-violet  { --tone-glow: rgba(124,107,245,0.22); --tone: #9B8CFB; }
.feat-card.tone-cyan    { --tone-glow: rgba(52,209,201,0.18); --tone: #34D1C9; }
.feat-card.tone-magenta { --tone-glow: rgba(224,79,168,0.18); --tone: #E04FA8; }
.feat-card.tone-emerald { --tone-glow: rgba(34,201,138,0.18); --tone: #22C98A; }
.feat-card.tone-amber   { --tone-glow: rgba(232,185,74,0.18); --tone: #E8B94A; }

.feat-viz {
  height: 130px;
  margin: -4px -4px 16px;
  padding: 14px;
  background: rgba(0,0,0,0.28);
  border: 1px solid rgba(255,255,255,0.05);
  border-radius: 12px;
  display: flex; flex-direction: column;
  justify-content: center;
  overflow: hidden;
}
.feat-eyebrow {
  font-size: 0.62rem;
  font-family: var(--mono);
  color: var(--tone, var(--text-3));
  letter-spacing: 0.16em;
  font-weight: 600;
  margin-bottom: 8px;
  opacity: 0.85;
}
.feat-title {
  font-size: 1.18rem;
  font-weight: 600;
  color: var(--text);
  letter-spacing: -0.02em;
  margin-bottom: 8px;
  line-height: 1.25;
}
.feat-body {
  font-size: 0.88rem;
  color: var(--text-2);
  line-height: 1.55;
}

/* Feat viz internals */
.fv-stack { display: flex; flex-direction: column; gap: 7px; }
.fv-row {
  display: flex; align-items: center; gap: 8px;
  font-size: 0.72rem;
}
.fv-thumb {
  width: 16px; height: 22px;
  border-radius: 4px;
  flex-shrink: 0;
}
.fv-name {
  color: var(--text-2);
  flex-shrink: 0;
  width: 92px;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.fv-bar {
  flex: 1;
  height: 4px;
  background: rgba(255,255,255,0.06);
  border-radius: 100px;
  overflow: hidden;
}
.fv-bar > span {
  display: block; height: 100%;
  background: linear-gradient(90deg, #9B8CFB, #7C6BF5);
  border-radius: 100px;
}
.fv-score {
  font-family: var(--mono);
  color: var(--emerald);
  font-weight: 700;
  font-size: 0.7rem;
  width: 24px;
  text-align: right;
}

.fv-quotes { display: flex; flex-direction: column; gap: 8px; }
.fv-q {
  display: flex; gap: 8px;
  align-items: flex-start;
  font-size: 0.74rem;
  line-height: 1.4;
}
.fv-src {
  font-family: var(--mono);
  font-size: 0.58rem;
  color: var(--magenta);
  background: rgba(224,79,168,0.12);
  border: 1px solid rgba(224,79,168,0.22);
  padding: 2px 6px;
  border-radius: 4px;
  letter-spacing: 0.08em;
  font-weight: 600;
  flex-shrink: 0;
  margin-top: 1px;
}
.fv-text {
  color: var(--text-2);
  font-style: italic;
}

.fv-steps {
  display: flex; flex-wrap: wrap;
  gap: 5px;
  align-content: center;
  justify-content: center;
}
.fv-step {
  display: inline-flex; align-items: center; gap: 5px;
  font-size: 0.66rem;
  padding: 4px 8px 4px 5px;
  border-radius: 100px;
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.06);
  color: var(--text-3);
}
.fv-step .dot {
  width: 14px; height: 14px;
  border-radius: 50%;
  background: rgba(255,255,255,0.08);
  display: grid; place-items: center;
  font-size: 0.58rem;
  font-weight: 700;
}
.fv-step.done {
  background: rgba(52,209,201,0.1);
  border-color: rgba(52,209,201,0.25);
  color: var(--cyan);
}
.fv-step.done .dot { background: var(--cyan); color: #08121C; }
.fv-step.active {
  background: rgba(124,107,245,0.15);
  border-color: rgba(155,140,251,0.3);
  color: var(--text);
}
.fv-step.active .dot { background: #9B8CFB; color: #1A0F4A; }

.fv-score-card { display: flex; flex-direction: column; gap: 4px; }
.fv-bigval {
  font-size: 1.85rem;
  font-weight: 700;
  color: var(--text);
  letter-spacing: -0.03em;
  line-height: 1;
}
.fv-bigval .u {
  font-size: 0.55em;
  color: var(--text-3);
  font-weight: 500;
}
.fv-ci {
  font-family: var(--mono);
  font-size: 0.62rem;
  color: var(--text-4);
  margin-bottom: 6px;
}

.fv-chat { display: flex; flex-direction: column; gap: 6px; }
.fv-msg {
  font-size: 0.72rem;
  padding: 7px 10px;
  border-radius: 10px;
  line-height: 1.4;
  max-width: 88%;
}
.fv-msg.user {
  align-self: flex-end;
  background: rgba(124,107,245,0.15);
  border: 1px solid rgba(155,140,251,0.25);
  color: var(--text);
  border-bottom-right-radius: 3px;
}
.fv-msg.bot {
  align-self: flex-start;
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.06);
  color: var(--text-2);
  border-bottom-left-radius: 3px;
}
.fv-cite {
  font-family: var(--mono);
  font-size: 0.62rem;
  color: var(--emerald);
  background: rgba(34,201,138,0.1);
  padding: 1px 5px;
  border-radius: 4px;
  margin: 0 1px;
}

.fv-projects {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 6px;
}
.fv-proj {
  display: flex; align-items: center; gap: 7px;
  padding: 6px 8px;
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.05);
  border-radius: 8px;
  font-size: 0.72rem;
}
.fv-avatar {
  width: 18px; height: 18px;
  border-radius: 5px;
  display: grid; place-items: center;
  font-size: 0.62rem;
  font-weight: 700;
  color: #fff;
  flex-shrink: 0;
}
.fv-pname { color: var(--text-2); flex: 1; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.fv-pdot {
  width: 5px; height: 5px;
  border-radius: 50%;
  background: var(--emerald);
  box-shadow: 0 0 4px var(--emerald);
}

/* =========================================================
   PROCESS v2 - dashboard-snippet step cards
   ========================================================= */
.process-grid-v2 {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 60px;
}
/* 4-card variant for "The Adscalr Week" calendar */
.process-grid-v2.process-grid-v2-4 {
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
}
.process-grid-v2.process-grid-v2-4 .proc-card {
  padding: 22px 20px 24px;
}

/* =========================================================
   WEEK PILLARS - 3 outcome statements above the calendar
   (merged from former WhyAdscalr `.checks`).
   ========================================================= */
.week-pillars {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
  margin: 56px 0 12px;
}
.pillar {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 24px 26px 22px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.pillar-mark {
  width: 28px;
  height: 28px;
  border-radius: 50%;
  background: rgba(34, 201, 138, 0.12);
  border: 1px solid rgba(34, 201, 138, 0.32);
  color: var(--emerald);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.85rem;
  font-weight: 700;
  margin-bottom: 4px;
}
.pillar h4 {
  font-size: 1.04rem;
  font-weight: 600;
  color: var(--text);
  letter-spacing: -0.01em;
  line-height: 1.3;
}
.pillar p {
  font-size: 0.92rem;
  color: var(--text-2);
  line-height: 1.55;
}
.pillar p a { text-decoration: none; }
.pillar p a:hover { text-decoration: underline; }
.proc-card {
  position: relative;
  padding: 24px 24px 26px;
  background: linear-gradient(180deg, #14152099 0%, #0E0E18AA 100%);
  border: 1px solid rgba(255,255,255,0.06);
  border-radius: 16px;
  display: flex; flex-direction: column;
  gap: 16px;
}
.proc-step {
  font-family: var(--mono);
  font-size: 0.66rem;
  color: var(--indigo-2);
  letter-spacing: 0.16em;
  font-weight: 600;
  text-transform: uppercase;
}
.proc-card h4 {
  font-size: 1.2rem;
  font-weight: 600;
  color: var(--text);
  letter-spacing: -0.02em;
  line-height: 1.25;
}
.proc-card p {
  font-size: 0.88rem;
  color: var(--text-2);
  line-height: 1.55;
}
.proc-viz {
  padding: 14px;
  background: rgba(0,0,0,0.28);
  border: 1px solid rgba(255,255,255,0.05);
  border-radius: 12px;
  display: flex; flex-direction: column;
  gap: 7px;
}
.proc-viz-row {
  display: flex; align-items: center; gap: 8px;
  font-size: 0.74rem;
}
.proc-tag {
  font-family: var(--mono);
  font-size: 0.58rem;
  padding: 2px 6px;
  border-radius: 4px;
  letter-spacing: 0.1em;
  font-weight: 600;
  flex-shrink: 0;
}
.proc-tag.violet { color: var(--indigo-2); background: rgba(124,107,245,0.14); border: 1px solid rgba(155,140,251,0.25); }
.proc-tag.cyan { color: var(--cyan); background: rgba(52,209,201,0.12); border: 1px solid rgba(52,209,201,0.22); }
.proc-tag.magenta { color: var(--magenta); background: rgba(224,79,168,0.12); border: 1px solid rgba(224,79,168,0.22); }
.proc-line {
  flex: 1;
  color: var(--text-2);
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.proc-num {
  font-family: var(--mono);
  color: var(--emerald);
  font-weight: 700;
  font-size: 0.74rem;
}
.proc-viz-foot {
  display: flex; align-items: center; gap: 6px;
  margin-top: 6px;
  padding-top: 8px;
  border-top: 1px solid rgba(255,255,255,0.05);
  font-family: var(--mono);
  font-size: 0.62rem;
  color: var(--text-4);
}
.proc-pulse {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--emerald);
  box-shadow: 0 0 6px var(--emerald);
  animation: pulse 1.6s infinite;
}

.proc-brief {
  display: flex; flex-direction: column;
  gap: 6px;
  margin-bottom: 4px;
}
.proc-brief-row {
  display: flex; align-items: center; gap: 10px;
  font-size: 0.74rem;
}
.proc-brief-row .k {
  font-family: var(--mono);
  font-size: 0.6rem;
  color: var(--text-4);
  letter-spacing: 0.12em;
  font-weight: 600;
  width: 64px;
}
.proc-brief-row .v {
  color: var(--text);
  font-weight: 500;
}
.proc-formats {
  display: flex; flex-wrap: wrap;
  gap: 4px;
  padding-top: 8px;
  border-top: 1px solid rgba(255,255,255,0.05);
}
.proc-fmt {
  font-size: 0.62rem;
  padding: 3px 7px;
  border-radius: 100px;
  background: rgba(124,107,245,0.12);
  border: 1px solid rgba(155,140,251,0.22);
  color: var(--indigo-2);
  font-weight: 500;
}

.proc-score-row {
  display: grid;
  grid-template-columns: 1fr auto auto;
  align-items: center;
  gap: 10px;
  font-size: 0.74rem;
  padding: 5px 0;
}
.proc-score-row .k { color: var(--text-2); }
.proc-score-row .v {
  font-family: var(--mono);
  color: var(--text);
  font-weight: 700;
}
.proc-score-row .d {
  font-size: 0.68rem;
  font-weight: 600;
  min-width: 56px;
  text-align: right;
}
.proc-score-row .d.up { color: var(--emerald); }
.proc-score-row .d.down { color: var(--rose); }

/* =========================================================
   WHY / SPLIT SECTIONS (Inexas "Whey Choose Us")
   ========================================================= */
.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}
.split.reverse .split-copy { order: 2; }
.split-copy .eyebrow { margin-bottom: 14px; }
.split-copy h2 { margin-bottom: 24px; }
.split-copy .checks { display: flex; flex-direction: column; gap: 22px; margin-top: 32px; }
.split-copy .check-item { display: flex; gap: 16px; }
.split-copy .check-item .ci {
  width: 32px; height: 32px;
  border-radius: 50%;
  display: grid; place-items: center;
  background: rgba(75,68,224,0.15);
  border: 1px solid rgba(123,138,245,0.3);
  color: var(--indigo-2);
  flex-shrink: 0;
  margin-top: 2px;
}
.split-copy .check-item .ci svg { width: 14px; height: 14px; }
.split-copy .check-item h4 {
  font-size: 1.1rem;
  color: var(--text);
  font-weight: 600;
  margin-bottom: 4px;
  letter-spacing: -0.02em;
}
.split-copy .check-item p { font-size: 0.95rem; color: var(--text-2); line-height: 1.55; max-width: 42ch; }

/* Split visual - floating composition */
.split-viz {
  position: relative;
  aspect-ratio: 1 / 1;
  min-height: 460px;
}
.split-viz .sv-glow {
  position: absolute;
  width: 70%; height: 70%;
  left: 15%; top: 15%;
  background: radial-gradient(circle, rgba(99,102,241,0.35) 0%, rgba(75,68,224,0.2) 50%, transparent 70%);
  filter: blur(70px);
  pointer-events: none;
}

/* =========================================================
   PRODUCT PREVIEW (v2-style, retained) - with orb backing
   ========================================================= */
.product-preview {
  position: relative;
  padding: 40px 0 80px;
}
.product-preview::before {
  content: "";
  position: absolute;
  width: 60%; height: 60%;
  left: 20%; top: 10%;
  background: radial-gradient(circle, rgba(75,68,224,0.2) 0%, transparent 60%);
  filter: blur(80px);
  pointer-events: none;
}

/* =========================================================
   PRODUCT FRAME (pf-*) - dashboard mock
   ========================================================= */
.pf-frame {
  position: relative;
  z-index: 2;
  background:
    radial-gradient(ellipse at top left, rgba(123,138,245,0.06) 0%, rgba(75,68,224,0.02) 30%, transparent 55%),
    #0E0F17;
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow:
    0 0 12px rgba(123,138,245,0.06),
    0 40px 80px -30px rgba(0,0,0,0.7),
    0 1px 0 rgba(255,255,255,0.04) inset;
  isolation: isolate;
}
.pf-frame::before {
  content: '';
  position: absolute;
  inset: -1px;
  border-radius: inherit;
  padding: 1px;
  background: linear-gradient(135deg, rgba(123,138,245,0.3), rgba(75,68,224,0.1) 50%, rgba(255,255,255,0.02));
  -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
  -webkit-mask-composite: xor;
  mask-composite: exclude;
  pointer-events: none;
  z-index: 20;
}

/* chrome */
.pf-chrome {
  display: flex; align-items: center; gap: 16px;
  padding: 11px 16px;
  border-bottom: 1px solid var(--border);
  background: rgba(0,0,0,0.35);
  backdrop-filter: blur(8px);
}
.pf-dots { display: flex; gap: 6px; }
.pf-dots span { width: 11px; height: 11px; border-radius: 50%; }
.pf-dots span:nth-child(1) { background: #FF5F57; }
.pf-dots span:nth-child(2) { background: #FFBD2E; }
.pf-dots span:nth-child(3) { background: #28CA42; }
.pf-url {
  flex: 1;
  display: flex; align-items: center; justify-content: center; gap: 8px;
  font-family: var(--mono);
  font-size: 0.72rem;
  color: var(--text-3);
  padding: 7px 14px;
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.04);
  border-radius: 7px;
  max-width: 420px;
  margin: 0 auto;
}
.pf-url .lock { color: var(--emerald); font-size: 0.78rem; }
.pf-url .brand { color: var(--text); }
.pf-actions { display: flex; align-items: center; gap: 10px; }
.pf-act {
  font-family: var(--mono);
  font-size: 0.66rem;
  color: var(--text-3);
  padding: 4px 8px;
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.06);
  border-radius: 6px;
}
.pf-avatar {
  width: 26px; height: 26px; border-radius: 50%;
  background: linear-gradient(135deg, #9B8CFB, #5B3FE0);
  color: #fff; font-size: 0.62rem; font-weight: 700;
  display: grid; place-items: center;
  letter-spacing: 0.05em;
}

/* body */
.pf-body {
  display: grid;
  grid-template-columns: 232px 1fr;
  min-height: 640px;
}

/* sidebar */
.pf-side {
  border-right: 1px solid var(--border);
  padding: 18px 12px 16px;
  display: flex; flex-direction: column; gap: 2px;
  background: linear-gradient(180deg, rgba(255,255,255,0.015), transparent);
  position: relative;
}
.pf-logo {
  display: flex; align-items: center; padding: 2px 12px 14px;
}
.pf-logo img { height: 20px; }
.pf-workspace {
  display: flex; align-items: center; gap: 10px;
  padding: 9px 10px;
  margin: 0 2px 14px;
  background: rgba(255,255,255,0.025);
  border: 1px solid var(--border);
  border-radius: 10px;
  cursor: pointer;
}
.pf-workspace .ws-avatar {
  width: 26px; height: 26px; border-radius: 7px;
  background: linear-gradient(135deg, #34D1C9, #5B3FE0);
  color: #fff; font-size: 0.72rem; font-weight: 700;
  display: grid; place-items: center;
  flex-shrink: 0;
}
.pf-workspace .ws-meta { flex: 1; min-width: 0; }
.pf-workspace .ws-name {
  font-size: 0.78rem; font-weight: 600; color: var(--text);
  white-space: nowrap; overflow: hidden; text-overflow: ellipsis;
}
.pf-workspace .ws-plan { font-size: 0.62rem; color: var(--text-3); margin-top: 1px; }
.pf-workspace .ws-chev { color: var(--text-4); font-size: 0.7rem; transform: rotate(90deg); }

.pf-section-label {
  font-family: var(--mono);
  font-size: 0.6rem;
  color: var(--text-4);
  text-transform: uppercase;
  letter-spacing: 0.14em;
  padding: 14px 12px 6px;
}
.pf-nav {
  display: flex; align-items: center; gap: 10px;
  padding: 8px 10px;
  font-size: 0.82rem;
  color: var(--text-3);
  border: 1px solid transparent;
  border-radius: 8px;
  cursor: pointer;
  background: none;
  text-align: left;
  width: 100%;
  font-family: inherit;
  transition: background .15s, color .15s, border-color .15s;
}
.pf-nav:hover:not(.active) { background: rgba(255,255,255,0.03); color: var(--text-2); }
.pf-nav.active {
  background: linear-gradient(90deg, rgba(124,107,245,0.18), rgba(124,107,245,0.06));
  color: var(--text);
  border-color: rgba(155,140,251,0.22);
}
.pf-nav.muted { opacity: 0.85; cursor: default; }
.pf-nav-ico {
  width: 14px; height: 14px; border-radius: 3px;
  background: currentColor;
  opacity: 0.55;
  mask: center/contain no-repeat;
  -webkit-mask: center/contain no-repeat;
  flex-shrink: 0;
}
.pf-nav.active .pf-nav-ico { opacity: 0.95; }
/* simple geometric ico approximations using box-shadow */
.ico-overview   { mask: none; background: linear-gradient(135deg, currentColor 50%, transparent 50%); border-radius: 3px; }
.ico-competitor { mask: none; background:
  conic-gradient(from 45deg, currentColor 0 25%, transparent 0 50%, currentColor 0 75%, transparent 0);
  border-radius: 3px; }
.ico-audience   { mask: none; background: radial-gradient(circle at 30% 40%, currentColor 40%, transparent 42%),
                                radial-gradient(circle at 70% 60%, currentColor 40%, transparent 42%); }
.ico-workshop   { mask: none; background: linear-gradient(45deg, transparent 40%, currentColor 40% 60%, transparent 60%),
                                linear-gradient(135deg, transparent 40%, currentColor 40% 60%, transparent 60%); }
.ico-myads      { mask: none; background: linear-gradient(currentColor, currentColor) top/100% 3px no-repeat,
                                linear-gradient(currentColor, currentColor) center/100% 3px no-repeat,
                                linear-gradient(currentColor, currentColor) bottom/100% 3px no-repeat; }
.ico-voc        { mask: none; background: radial-gradient(circle, currentColor 55%, transparent 57%); border-radius: 50%; }
.ico-reports    { mask: none; background: linear-gradient(to right, currentColor 3px, transparent 3px) left/33% 100% no-repeat,
                                linear-gradient(to right, currentColor 3px, transparent 3px) center/33% 60% no-repeat,
                                linear-gradient(to right, currentColor 3px, transparent 3px) right/33% 80% no-repeat; }
.ico-settings   { mask: none; background: radial-gradient(circle, transparent 30%, currentColor 32% 48%, transparent 50%); border-radius: 50%; }

.pf-side-foot {
  margin-top: auto;
  padding: 14px 10px 4px;
  border-top: 1px solid var(--border);
}
.pf-side-foot-row {
  display: flex; align-items: center; gap: 8px;
  font-size: 0.66rem;
  color: var(--text-3);
  font-family: var(--mono);
}

/* main */
.pf-main {
  padding: 22px 28px 26px;
  overflow: hidden;
  min-width: 0;
}
.pf-hdr {
  display: flex; justify-content: space-between; align-items: flex-end;
  padding-bottom: 14px;
  margin-bottom: 14px;
  border-bottom: 1px solid var(--border);
}
.pf-hdr h3 {
  font-size: 1.25rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  color: var(--text);
}
.pf-hdr .sub { font-size: 0.78rem; color: var(--text-3); margin-top: 3px; }
.pf-hdr-right { display: flex; align-items: center; gap: 8px; }
.pf-pill {
  font-family: var(--mono);
  font-size: 0.65rem;
  color: var(--text-2);
  padding: 4px 9px;
  background: rgba(255,255,255,0.035);
  border: 1px solid var(--border);
  border-radius: 100px;
  display: inline-flex; align-items: center; gap: 6px;
  letter-spacing: 0.02em;
}
.pf-pill.mono { color: var(--text-3); }
.pf-pulse {
  width: 6px; height: 6px; border-radius: 50%;
  background: var(--emerald);
  box-shadow: 0 0 6px var(--emerald);
  animation: pfPulse 2s ease-in-out infinite;
}
@keyframes pfPulse {
  0%,100% { opacity: 1; } 50% { opacity: 0.4; }
}

/* tabs row */
.pf-tabs-row {
  display: flex;
  gap: 4px;
  margin-bottom: 18px;
  padding: 3px;
  background: rgba(255,255,255,0.02);
  border: 1px solid var(--border);
  border-radius: 10px;
  width: fit-content;
}
.pf-tab {
  padding: 7px 14px;
  font-size: 0.76rem;
  font-weight: 500;
  color: var(--text-3);
  background: none;
  border: none;
  border-radius: 7px;
  cursor: pointer;
  font-family: inherit;
  transition: all .15s;
}
.pf-tab:hover:not(.active) { color: var(--text-2); }
.pf-tab.active {
  background: rgba(255,255,255,0.05);
  color: var(--text);
  box-shadow: 0 1px 0 rgba(255,255,255,0.04) inset, 0 2px 6px rgba(0,0,0,0.25);
}

/* pane */
.pf-pane { display: flex; flex-direction: column; gap: 14px; }

/* stats */
.pf-stat-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 10px;
}
.pf-stat {
  padding: 13px 15px;
  background: radial-gradient(ellipse at top left, rgba(124,107,245,0.06) 0%, transparent 55%), #13141F;
  border: 1px solid var(--border);
  border-radius: 11px;
  box-shadow: 0 2px 10px rgba(0,0,0,0.3), 0 1px 0 rgba(255,255,255,0.025) inset;
}
.pf-stat .l {
  font-family: var(--mono);
  font-size: 0.6rem;
  color: var(--text-3);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  margin-bottom: 6px;
}
.pf-stat .v {
  font-size: 1.35rem;
  font-weight: 700;
  letter-spacing: -0.025em;
  color: var(--text);
}
.pf-stat .d {
  margin-top: 3px;
  font-size: 0.68rem;
  color: var(--text-3);
}
.pf-stat .d.up { color: var(--emerald); }
.pf-stat .d.down { color: var(--rose); }

/* grid */
.pf-grid { display: grid; gap: 12px; }
.pf-grid-2  { grid-template-columns: 1.25fr 1fr; }
.pf-grid-12 { grid-template-columns: 1fr 1fr; }

/* card */
.pf-card {
  background: radial-gradient(ellipse at top left, rgba(124,107,245,0.05) 0%, transparent 55%), #13141F;
  border: 1px solid var(--border);
  border-radius: 11px;
  padding: 16px 18px;
  box-shadow: 0 2px 10px rgba(0,0,0,0.3), 0 1px 0 rgba(255,255,255,0.025) inset;
}
.pf-card-hdr {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 14px;
}
.pf-card h4 {
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--text);
  letter-spacing: -0.005em;
}
.pf-chip {
  font-family: var(--mono);
  font-size: 0.6rem;
  color: var(--text-3);
  padding: 3px 8px;
  background: rgba(255,255,255,0.03);
  border: 1px solid var(--border);
  border-radius: 100px;
  letter-spacing: 0.04em;
}
.pf-axis {
  display: flex; justify-content: space-between;
  font-family: var(--mono);
  font-size: 0.6rem;
  color: var(--text-4);
  margin-top: 6px;
}

/* bars */
.pf-bar {
  display: flex; align-items: center; gap: 10px;
  margin-bottom: 8px; font-size: 0.76rem;
}
.pf-bar:last-child { margin-bottom: 0; }
.pf-bar .name { flex: 0 0 125px; color: var(--text-2); }
.pf-bar .track {
  flex: 1; height: 6px;
  background: rgba(255,255,255,0.04);
  border-radius: 100px; overflow: hidden;
}
.pf-bar .fill { height: 100%; border-radius: 100px; }
.pf-bar .val {
  flex: 0 0 36px; text-align: right;
  font-family: var(--mono); color: var(--text);
  font-size: 0.7rem;
}

/* live feed */
.pf-feed { display: flex; flex-direction: column; }
.pf-feed-row {
  display: grid;
  grid-template-columns: 50px 96px 1fr;
  gap: 12px;
  align-items: center;
  padding: 9px 0;
  border-top: 1px dashed var(--border);
  font-size: 0.78rem;
}
.pf-feed-row:first-child { border-top: none; padding-top: 2px; }
.pf-feed-time {
  font-family: var(--mono);
  font-size: 0.66rem;
  color: var(--text-4);
}
.pf-feed-tag {
  font-family: var(--mono);
  font-size: 0.58rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  padding: 3px 8px;
  border-radius: 4px;
  text-align: center;
  text-transform: uppercase;
}
.pf-feed-tag.violet  { color: #BDB0FF; background: rgba(124,107,245,0.15); border: 1px solid rgba(155,140,251,0.3); }
.pf-feed-tag.emerald { color: #6EE0B0; background: rgba(52,209,169,0.12); border: 1px solid rgba(52,209,169,0.25); }
.pf-feed-tag.rose    { color: #FF9BC4; background: rgba(224,79,168,0.12); border: 1px solid rgba(224,79,168,0.25); }
.pf-feed-tag.cyan    { color: #7EE3DF; background: rgba(52,209,201,0.12); border: 1px solid rgba(52,209,201,0.25); }
.pf-feed-text { color: var(--text-2); }

/* toolbar */
.pf-toolbar {
  display: flex; gap: 12px; align-items: center;
  padding: 10px 12px;
  background: rgba(255,255,255,0.02);
  border: 1px solid var(--border);
  border-radius: 10px;
}
.pf-search {
  flex: 1;
  display: flex; align-items: center; gap: 8px;
  padding: 7px 12px;
  background: rgba(0,0,0,0.25);
  border: 1px solid var(--border);
  border-radius: 8px;
  font-size: 0.78rem;
  color: var(--text-3);
}
.pf-search .ico { color: var(--text-4); }
.pf-filters {
  display: flex; gap: 4px; align-items: center;
}
.pf-filter {
  font-size: 0.72rem;
  padding: 6px 10px;
  color: var(--text-3);
  border-radius: 7px;
  cursor: pointer;
}
.pf-filter.active {
  background: rgba(124,107,245,0.18);
  color: var(--text);
  border: 1px solid rgba(155,140,251,0.25);
}
.pf-filter:hover:not(.active) { color: var(--text-2); }
.pf-divider { width: 1px; height: 18px; background: var(--border); margin: 0 4px; }

/* competitor grid */
.pf-comp-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
}
.pf-comp-card {
  background: #13141F;
  border: 1px solid var(--border);
  border-radius: 11px;
  overflow: hidden;
}
.pf-comp-thumb {
  aspect-ratio: 16/10;
  position: relative;
  display: grid; place-items: center;
}
.pf-comp-thumb::after {
  content: "";
  position: absolute; inset: 0;
  background: radial-gradient(ellipse at bottom, rgba(0,0,0,0.4), transparent 60%);
}
.pf-comp-play {
  position: relative;
  z-index: 2;
  width: 36px; height: 36px; border-radius: 50%;
  background: rgba(255,255,255,0.15);
  backdrop-filter: blur(8px);
  border: 1px solid rgba(255,255,255,0.3);
  color: #fff;
  display: grid; place-items: center;
  font-size: 0.7rem;
  padding-left: 3px;
}
.pf-comp-badge {
  position: absolute; top: 8px; right: 8px;
  z-index: 2;
  font-family: var(--mono);
  font-size: 0.7rem;
  font-weight: 700;
  color: #fff;
  padding: 3px 8px;
  background: rgba(0,0,0,0.55);
  backdrop-filter: blur(6px);
  border-radius: 5px;
}
.pf-comp-meta { padding: 10px 12px 12px; }
.pf-comp-name { font-size: 0.78rem; font-weight: 600; color: var(--text); }
.pf-comp-fmt { font-family: var(--mono); font-size: 0.64rem; color: var(--text-3); margin-top: 2px; letter-spacing: 0.04em; }
.pf-comp-foot {
  display: flex; justify-content: space-between; align-items: center;
  margin-top: 8px;
  padding-top: 8px;
  border-top: 1px dashed var(--border);
}
.pf-comp-days { font-family: var(--mono); font-size: 0.64rem; color: var(--text-4); }

/* personas */
.pf-persona {
  display: grid;
  grid-template-columns: 36px 1fr 60px;
  gap: 10px;
  align-items: center;
  padding: 10px 0;
  border-top: 1px dashed var(--border);
}
.pf-persona:first-of-type { border-top: none; padding-top: 2px; }
.pf-persona-avatar {
  width: 36px; height: 36px; border-radius: 9px;
  color: #fff; font-size: 0.7rem; font-weight: 700;
  display: grid; place-items: center;
  letter-spacing: 0.03em;
}
.pf-persona-name { font-size: 0.82rem; font-weight: 600; color: var(--text); }
.pf-persona-tag { font-size: 0.68rem; color: var(--text-3); margin-top: 2px; }
.pf-persona-bar {
  height: 4px; width: 60px;
  background: rgba(255,255,255,0.05);
  border-radius: 100px;
  overflow: hidden;
}
.pf-persona-bar span {
  display: block; height: 100%;
  background: linear-gradient(90deg, #9B8CFB, #34D1C9);
}

/* quotes */
.pf-quote {
  padding: 11px 12px;
  background: rgba(255,255,255,0.02);
  border: 1px solid var(--border);
  border-radius: 9px;
  margin-bottom: 8px;
}
.pf-quote:last-child { margin-bottom: 0; }
.pf-quote-src {
  font-family: var(--mono);
  font-size: 0.58rem;
  color: var(--indigo-2);
  letter-spacing: 0.12em;
  margin-bottom: 5px;
}
.pf-quote-text {
  font-size: 0.82rem;
  color: var(--text);
  line-height: 1.4;
  font-style: italic;
}
.pf-quote-meta {
  font-family: var(--mono);
  font-size: 0.62rem;
  color: var(--text-4);
  margin-top: 5px;
}

/* stepper */
.pf-stepper {
  display: flex;
  align-items: center;
  gap: 0;
  padding: 14px 14px;
  background: rgba(255,255,255,0.02);
  border: 1px solid var(--border);
  border-radius: 11px;
}
.pf-step {
  display: flex; align-items: center; gap: 10px;
  flex: 1;
  position: relative;
}
.pf-step:last-child { flex: 0; }
.pf-step-dot {
  width: 24px; height: 24px; border-radius: 50%;
  display: grid; place-items: center;
  font-size: 0.66rem; font-weight: 700;
  background: rgba(255,255,255,0.05);
  color: var(--text-4);
  border: 1px solid var(--border);
  flex-shrink: 0;
}
.pf-step.done .pf-step-dot {
  background: linear-gradient(135deg, #34D1C9, #5B3FE0);
  color: #fff; border-color: transparent;
}
.pf-step.active .pf-step-dot {
  background: linear-gradient(135deg, #9B8CFB, #5B3FE0);
  color: #fff; border-color: transparent;
  box-shadow: 0 0 0 3px rgba(155,140,251,0.2);
}
.pf-step-label {
  font-size: 0.74rem;
  font-weight: 500;
  color: var(--text-3);
  white-space: nowrap;
}
.pf-step.active .pf-step-label { color: var(--text); }
.pf-step.done .pf-step-label { color: var(--text-2); }
.pf-step-line {
  flex: 1;
  height: 1px;
  background: var(--border);
  margin: 0 10px;
}
.pf-step.done + .pf-step .pf-step-line,
.pf-step.done .pf-step-line { background: linear-gradient(90deg, rgba(52,209,201,0.5), rgba(155,140,251,0.2)); }

/* brief */
.pf-brief {
  display: flex; flex-direction: column; gap: 2px;
  margin-bottom: 12px;
  padding-bottom: 12px;
  border-bottom: 1px dashed var(--border);
}
.pf-brief-row {
  display: grid;
  grid-template-columns: 80px 1fr auto;
  gap: 10px;
  align-items: center;
  padding: 5px 0;
  font-size: 0.78rem;
}
.pf-brief-row .k {
  font-family: var(--mono);
  font-size: 0.58rem;
  color: var(--text-4);
  letter-spacing: 0.14em;
}
.pf-brief-row .v { color: var(--text); }
.pf-brief-row .src {
  font-family: var(--mono);
  font-size: 0.6rem;
  color: var(--indigo-2);
  letter-spacing: 0.06em;
}

/* script */
.pf-script {
  background: rgba(0,0,0,0.25);
  border: 1px solid var(--border);
  border-radius: 9px;
  padding: 12px 14px;
  font-size: 0.82rem;
  line-height: 1.55;
  color: var(--text-2);
}
.pf-script-line {
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 10px;
  padding: 3px 0;
}
.pf-script-time {
  font-family: var(--mono);
  font-size: 0.64rem;
  color: var(--text-4);
  padding-top: 4px;
}

/* formats grid */
.pf-formats-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 8px;
}
.pf-fmt-card {
  border: 1px solid var(--border);
  border-radius: 9px;
  overflow: hidden;
  background: #0E0F17;
}
.pf-fmt-thumb {
  aspect-ratio: 4/3;
}
.pf-fmt-name {
  padding: 7px 10px 2px;
  font-size: 0.74rem;
  font-weight: 600;
  color: var(--text);
}
.pf-fmt-spec {
  padding: 0 10px 8px;
  font-family: var(--mono);
  font-size: 0.6rem;
  color: var(--text-4);
  letter-spacing: 0.06em;
}

/* table */
.pf-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.8rem;
}
.pf-table th {
  text-align: left;
  font-family: var(--mono);
  font-size: 0.6rem;
  font-weight: 500;
  color: var(--text-4);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  padding: 8px 8px;
  border-bottom: 1px solid var(--border);
}
.pf-table td {
  padding: 11px 8px;
  border-bottom: 1px dashed var(--border);
  color: var(--text-2);
  vertical-align: middle;
}
.pf-table tr:last-child td { border-bottom: none; }
.pf-table td.mono { font-family: var(--mono); font-size: 0.76rem; color: var(--text); }
.pf-table td.muted { color: var(--text-3); }
.pf-ad-cell { display: flex; align-items: center; gap: 10px; }
.pf-ad-thumb {
  width: 30px; height: 30px; border-radius: 6px;
  flex-shrink: 0;
}
.pf-verdict {
  font-family: var(--mono);
  font-size: 0.62rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  padding: 3px 9px;
  border-radius: 4px;
  text-transform: uppercase;
}
.pf-verdict.emerald { color: #6EE0B0; background: rgba(52,209,169,0.14); border: 1px solid rgba(52,209,169,0.28); }
.pf-verdict.amber   { color: #F4D184; background: rgba(232,185,74,0.14); border: 1px solid rgba(232,185,74,0.28); }
.pf-verdict.rose    { color: #FF9BC4; background: rgba(224,79,168,0.12); border: 1px solid rgba(224,79,168,0.25); }

/* =========================================================
   LOOP DIAGRAM (v1)
   ========================================================= */
.loop-viz {
  position: relative;
  width: 100%;
  aspect-ratio: 1 / 1;
  max-width: 480px;
  margin: 0 auto;
}
.loop-node {
  position: absolute;
  padding: 10px 14px;
  background: rgba(255,255,255,0.04);
  border: 1px solid var(--border-2);
  border-radius: 12px;
  text-align: center;
  min-width: 130px;
  backdrop-filter: blur(10px);
  transform: translate(-50%, -50%);
}
.loop-node .lk {
  font-family: var(--mono);
  font-size: 0.64rem;
  color: var(--indigo-2);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  margin-bottom: 2px;
}
.loop-node .lv {
  font-size: 0.75rem;
  color: var(--text-2);
}

/* =========================================================
   PRICING
   ========================================================= */
.billing-toggle {
  display: inline-flex;
  padding: 4px;
  background: rgba(255,255,255,0.03);
  border: 1px solid var(--border);
  border-radius: 100px;
  margin: 28px auto 0;
}
.billing-toggle button {
  padding: 9px 22px;
  background: transparent;
  border: none;
  color: var(--text-3);
  font-family: var(--sans);
  font-size: 0.85rem;
  font-weight: 500;
  cursor: pointer;
  border-radius: 100px;
  transition: all .2s var(--ease);
}
.billing-toggle button.active {
  background: var(--indigo);
  color: #fff;
}
.billing-toggle .save { font-size: 0.72rem; opacity: .8; margin-left: 4px; }

.tiers {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-top: 16px;
}
.tier {
  padding: 32px 28px;
  background:
    radial-gradient(ellipse at top left, rgba(123,138,245,0.05) 0%, transparent 55%),
    #13131C;
  border-radius: var(--radius-lg);
  position: relative;
  display: flex;
  flex-direction: column;
  box-shadow: 0 4px 24px rgba(0,0,0,0.5), 0 1px 0 rgba(255,255,255,0.03) inset;
  isolation: isolate;
}
.tier::before {
  content: '';
  position: absolute;
  inset: -1px;
  border-radius: inherit;
  padding: 1px;
  background: linear-gradient(135deg, rgba(123,138,245,0.2), rgba(75,68,224,0.06) 50%, transparent);
  -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
  -webkit-mask-composite: xor;
  mask-composite: exclude;
  pointer-events: none;
}
.tier.pro {
  background:
    radial-gradient(ellipse at top left, rgba(123,138,245,0.14) 0%, rgba(75,68,224,0.06) 35%, transparent 60%),
    #13131C;
  box-shadow:
    0 0 20px rgba(123,138,245,0.12),
    0 30px 80px -30px rgba(75,68,224,0.5),
    0 1px 0 rgba(255,255,255,0.06) inset;
}
.tier.pro::before {
  background: linear-gradient(135deg, rgba(123,138,245,0.45), rgba(75,68,224,0.2) 50%, rgba(123,138,245,0.08));
}
.tier .badge-top {
  position: absolute;
  top: -12px; left: 50%;
  transform: translateX(-50%);
  background: var(--indigo);
  color: #fff;
  font-family: var(--mono);
  font-size: 0.68rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  padding: 5px 14px;
  border-radius: 100px;
  box-shadow: 0 10px 20px -6px rgba(75,68,224,0.6);
}
.tier .teyebrow {
  font-family: var(--mono);
  font-size: 0.64rem;
  color: var(--text-3);
  text-transform: uppercase;
  letter-spacing: 0.12em;
  margin-bottom: 10px;
}
.tier h3 {
  font-size: 1.6rem;
  letter-spacing: -0.02em;
  font-weight: 700;
  margin-bottom: 6px;
}
.tier .promise {
  font-size: 0.9rem;
  color: var(--text-2);
  line-height: 1.5;
  margin-bottom: 22px;
  min-height: 2.8em;
}
.tier .price {
  padding-bottom: 20px;
  margin-bottom: 22px;
  border-bottom: 1px dashed var(--border-2);
}
.tier .price .n {
  font-size: 2.6rem;
  font-weight: 700;
  letter-spacing: -0.03em;
  color: var(--text);
}
.tier .price .per {
  font-size: 0.82rem;
  color: var(--text-3);
  margin-left: 4px;
}
.tier .price .custom { font-size: 2.2rem; font-weight: 700; color: var(--text); letter-spacing: -0.03em; }
.tier .price .note { font-size: 0.78rem; color: var(--text-3); margin-top: 4px; }

.tier ul.features {
  list-style: none;
  margin: 0 0 26px;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.tier ul.features li {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  font-size: 0.88rem;
  color: var(--text-2);
}
.tier ul.features li .c {
  color: var(--indigo-2);
  flex-shrink: 0;
  margin-top: 1px;
}
.tier ul.features li .nv { color: var(--text); font-weight: 600; }
.tier .tier-cta {
  width: 100%;
  margin-top: auto;
}
.tier .hook {
  margin-top: 16px;
  font-size: 0.78rem;
  color: var(--text-3);
  font-style: italic;
  line-height: 1.5;
  text-align: center;
}

/* =========================================================
   STATS / SOCIAL PROOF STRIP (Inexas "1014+ Experts")
   ========================================================= */
.proof-strip {
  padding: 60px 48px;
  background:
    radial-gradient(ellipse at top left, rgba(123,138,245,0.08) 0%, transparent 55%),
    #13131C;
  border-radius: var(--radius-lg);
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 48px;
  align-items: center;
  box-shadow: 0 0 12px rgba(123,138,245,0.06), 0 8px 40px rgba(0,0,0,0.5), 0 1px 0 rgba(255,255,255,0.04) inset;
  isolation: isolate;
  position: relative;
}
.proof-strip::before {
  content: '';
  position: absolute;
  inset: -1px;
  border-radius: inherit;
  padding: 1px;
  background: linear-gradient(135deg, rgba(123,138,245,0.25), rgba(75,68,224,0.08) 50%, transparent);
  -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
  -webkit-mask-composite: xor;
  mask-composite: exclude;
  pointer-events: none;
}
.proof-strip h3 {
  font-size: 2.4rem;
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.05;
}
.proof-strip .stat { text-align: center; }
.proof-strip .stat .n {
  font-size: 3rem;
  font-weight: 700;
  letter-spacing: -0.035em;
  color: var(--text);
  line-height: 1;
}
.proof-strip .stat .l {
  font-size: 0.85rem;
  color: var(--text-3);
  margin-top: 6px;
}

/* =========================================================
   BUILT FOR - small horizontal "is this for me" specificity
   strip directly under the hero.
   ========================================================= */
.built-for {
  padding: 24px 0 40px;
}
.bf-row {
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: center;
  gap: 28px;
  padding: 22px 28px;
  background: rgba(17, 18, 32, 0.6);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  backdrop-filter: blur(6px);
}
.bf-eyebrow {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--indigo-2);
  white-space: nowrap;
}
.bf-tiers {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}
.bf-tier {
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.bf-tag {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-3);
}
.bf-line {
  font-size: 0.93rem;
  color: var(--text);
  line-height: 1.4;
}

/* =========================================================
   ANTI-CLAIMS STRIP (replaces proof-strip until real
   customer numbers exist; per media-buyer review rev1).
   ========================================================= */
.not-strip {
  padding: 60px 56px;
  background:
    radial-gradient(ellipse at top right, rgba(234, 92, 107, 0.06) 0%, transparent 55%),
    #13131C;
  border-radius: var(--radius-lg);
  box-shadow: 0 0 12px rgba(234, 92, 107, 0.05), 0 8px 40px rgba(0,0,0,0.5), 0 1px 0 rgba(255,255,255,0.04) inset;
  isolation: isolate;
  position: relative;
}
.not-strip::before {
  content: '';
  position: absolute;
  inset: -1px;
  border-radius: inherit;
  padding: 1px;
  background: linear-gradient(135deg, rgba(234, 92, 107, 0.18), rgba(75, 68, 224, 0.06) 50%, transparent);
  -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
  -webkit-mask-composite: xor;
  mask-composite: exclude;
  pointer-events: none;
}
.not-head { text-align: center; max-width: 720px; margin: 0 auto 42px; }
.not-head .eyebrow { margin-bottom: 14px; }
.not-head h3 {
  font-size: 2.4rem;
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.05;
  margin-bottom: 14px;
}
.not-sub {
  font-size: 1rem;
  color: var(--text-3);
  line-height: 1.5;
}
.not-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 22px;
}
.not-item {
  display: grid;
  grid-template-columns: 36px 1fr;
  gap: 16px;
  padding: 22px 24px;
  background: rgba(255, 255, 255, 0.02);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  transition: border-color 0.25s var(--ease), background 0.25s var(--ease);
}
.not-item:hover {
  border-color: var(--border-2);
  background: rgba(255, 255, 255, 0.035);
}
.not-mark {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: rgba(234, 92, 107, 0.12);
  border: 1px solid rgba(234, 92, 107, 0.32);
  color: var(--rose);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.9rem;
  font-weight: 700;
  flex-shrink: 0;
}
.not-body h4 {
  font-size: 1.02rem;
  font-weight: 600;
  color: var(--text);
  letter-spacing: -0.01em;
  margin-bottom: 6px;
}
.not-body p {
  font-size: 0.92rem;
  color: var(--text-2);
  line-height: 1.55;
}

/* =========================================================
   HOW IT WORKS (Inexas "Process")
   ========================================================= */
.process-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 40px;
}
.process-card {
  padding: 80px 32px 36px;
  background:
    radial-gradient(ellipse at top left, rgba(123,138,245,0.06) 0%, transparent 55%),
    #13131C;
  border-radius: var(--radius-lg);
  position: relative;
  overflow: hidden;
  box-shadow: 0 0 12px rgba(123,138,245,0.05), 0 8px 32px rgba(0,0,0,0.5), 0 1px 0 rgba(255,255,255,0.04) inset;
  isolation: isolate;
}
.process-card::before {
  content: '';
  position: absolute;
  inset: -1px;
  border-radius: inherit;
  padding: 1px;
  background: linear-gradient(135deg, rgba(123,138,245,0.22), rgba(75,68,224,0.06) 60%, transparent);
  -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
  -webkit-mask-composite: xor;
  mask-composite: exclude;
  pointer-events: none;
  z-index: 10;
}
.process-card .iso {
  position: absolute;
  top: -20px; left: 50%;
  transform: translateX(-50%);
  width: 180px; height: 140px;
  display: grid; place-items: center;
}
.process-card .iso::before {
  content: "";
  position: absolute;
  width: 220px; height: 120px;
  left: 50%; top: 60%;
  transform: translate(-50%, -50%);
  background: radial-gradient(ellipse, var(--glow, var(--indigo)) 0%, transparent 60%);
  opacity: 0.3;
  filter: blur(30px);
  z-index: -1;
}
.process-card.t-magenta { --glow: #6366F1; }
.process-card.t-cyan    { --glow: #818CF8; }
.process-card.t-violet  { --glow: #4338CA; }

/* Insight-style gradient header for process cards */
.process-card .p-header {
  margin: -80px -32px 24px;
  padding: 12px 32px 12px;
  border-bottom: 1px solid rgba(123,138,245,0.12);
}
.process-card.t-magenta .p-header { background: linear-gradient(90deg, rgba(99,102,241,0.15) 0%, transparent 100%); }
.process-card.t-cyan    .p-header { background: linear-gradient(90deg, rgba(129,140,248,0.12) 0%, transparent 100%); }
.process-card.t-violet  .p-header { background: linear-gradient(90deg, rgba(67,56,202,0.18) 0%, transparent 100%); }
.process-card .p-step {
  font-family: var(--mono);
  font-size: 0.65rem;
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--indigo-2);
  font-weight: 500;
}

.process-card h4 {
  font-size: 1.25rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  margin-bottom: 10px;
  text-align: center;
}
.process-card p {
  font-size: 0.92rem;
  color: var(--text-2);
  text-align: center;
  line-height: 1.55;
}

/* =========================================================
   FINAL CTA
   ========================================================= */
.final-cta {
  padding: 140px 0;
  text-align: center;
  position: relative;
}
.final-cta::before {
  content: "";
  position: absolute;
  width: 1100px; height: 1100px;
  left: 50%; top: 50%;
  transform: translate(-50%, -50%);
  background: radial-gradient(circle, rgba(124,107,245,0.38) 0%, rgba(91,63,224,0.18) 35%, transparent 68%);
  filter: blur(120px);
  pointer-events: none;
  z-index: 0;
}
.final-cta .wrap { position: relative; z-index: 2; max-width: 680px; margin: 0 auto; }
.final-cta h2 { margin-bottom: 20px; }
.final-cta .ctas {
  display: flex; gap: 12px; justify-content: center;
  margin-top: 32px; flex-wrap: wrap;
}
.final-cta .caption { margin-top: 20px; font-size: 0.88rem; color: var(--text-3); }

/* =========================================================
   FOOTER
   ========================================================= */
.footer {
  border-top: 1px solid var(--border);
  padding: 80px 0 40px;
  background: rgba(0,0,0,0.2);
}
.footer .grid {
  display: grid;
  grid-template-columns: 1.5fr repeat(4, 1fr);
  gap: 40px;
  margin-bottom: 60px;
}
.footer .fcol h4 {
  font-family: var(--mono);
  font-size: 0.66rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--text-3);
  margin-bottom: 16px;
  font-weight: 500;
}
.footer .fcol a {
  display: block;
  color: var(--text-2);
  text-decoration: none;
  font-size: 0.9rem;
  padding: 5px 0;
  transition: color .15s;
}
.footer .fcol a:hover { color: var(--text); }
.footer .fbrand .brand { margin-bottom: 14px; }
.footer .ftag { font-size: 0.88rem; color: var(--text-2); max-width: 32ch; line-height: 1.55; }
.footer .fbottom {
  padding-top: 32px;
  border-top: 1px solid var(--border);
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: 0.82rem;
  color: var(--text-3);
}
.footer .fbottom .status {
  display: inline-flex; align-items: center; gap: 8px;
}
.footer .fbottom .status::before {
  content: ""; width: 6px; height: 6px; border-radius: 50%;
  background: #22C55E; box-shadow: 0 0 6px #22C55E;
}

/* =========================================================
   REVEAL
   ========================================================= */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.7s var(--ease-out), transform 0.7s var(--ease-out);
}
.reveal.in {
  opacity: 1;
  transform: translateY(0);
}

/* =========================================================
   ILLUSTRATIVE BADGES (hero stage + product preview)
   added per media-buyer review D4 / D1 - clarifies that on-page
   dashboard cards are demo data, not real customer numbers.
   ========================================================= */
.illus-badge {
  position: absolute;
  top: -14px;
  left: 12px;
  z-index: 5;
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-3);
  background: rgba(8,8,24,0.85);
  border: 1px solid var(--border-2);
  border-radius: 999px;
  padding: 5px 12px;
  backdrop-filter: blur(8px);
  white-space: nowrap;
  pointer-events: none;
}
.pp-frame-wrap { position: relative; }
.pp-illus-pill {
  position: absolute;
  top: -14px;
  right: 16px;
  z-index: 5;
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-3);
  background: rgba(8,8,24,0.85);
  border: 1px solid var(--border-2);
  border-radius: 999px;
  padding: 5px 12px;
  backdrop-filter: blur(8px);
}
.pp-illus-pill strong {
  color: var(--indigo-2);
  font-weight: 600;
}
.pp-tour-cta {
  margin-top: 22px;
  display: flex;
  justify-content: center;
}

/* =========================================================
   INTEGRATIONS GRID
   added per media-buyer review M1 - visible data-pipe answer
   to "does it talk to my Meta / MMP / Shopify?"
   ========================================================= */
/* Integrations are grouped by data plane (Ad networks / MMP / Revenue
   / Audience) — categorisation tells the buyer "we cover all the planes"
   in one glance, not "here are 9 logos in a flat grid." */
.integrations .integ-groups {
  display: flex;
  flex-direction: column;
  gap: 22px;
  margin-top: 48px;
}
.integ-group {
  display: grid;
  grid-template-columns: 180px 1fr;
  gap: 28px;
  align-items: start;
}
.integ-cat {
  font-family: var(--mono);
  font-size: 0.74rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--indigo-2);
  padding-top: 24px;
  white-space: nowrap;
}
.integ-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}
.integ-cell {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 22px 20px;
  display: flex;
  flex-direction: column;
  gap: 4px;
  transition: border-color 0.25s var(--ease), transform 0.25s var(--ease);
}
.integ-cell:hover {
  border-color: var(--border-2);
  transform: translateY(-2px);
}
.integ-name {
  font-size: 1.02rem;
  font-weight: 600;
  color: var(--text);
}
.integ-sub {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-3);
}

/* =========================================================
   TEAM / FOUNDERS
   added per media-buyer review M5 - placeholder; replace
   placeholders with real founder data.
   ========================================================= */
.team-section .team-grid {
  display: flex;
  justify-content: center;
  margin-top: 48px;
}
.team-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 32px;
  display: grid;
  grid-template-columns: 96px 1fr;
  gap: 24px;
  align-items: center;
  max-width: 620px;
  width: 100%;
}
.team-photo {
  width: 96px;
  height: 96px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--indigo) 0%, var(--violet) 100%);
  display: flex;
  align-items: center;
  justify-content: center;
  color: rgba(255,255,255,0.6);
  font-family: var(--mono);
  font-size: 2rem;
  font-weight: 600;
}
.team-meta { display: flex; flex-direction: column; gap: 6px; }
.team-name {
  font-size: 1.18rem;
  font-weight: 600;
  color: var(--text);
}
.team-role {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--indigo-2);
}
.team-bio {
  font-size: 0.92rem;
  color: var(--text-2);
  line-height: 1.5;
  margin-top: 4px;
}
.team-links {
  margin-top: 8px;
  font-size: 0.85rem;
  color: var(--text-3);
}
.team-links a {
  color: var(--indigo-2);
  text-decoration: none;
}
.team-links .sep {
  margin: 0 8px;
  color: var(--text-4);
}

/* =========================================================
   RESPONSIVE
   ========================================================= */
@media (max-width: 1080px) {
  .hero-inner { grid-template-columns: 1fr; }
  .hero-stage { margin: 40px auto 0; max-width: 520px; width: 100%; min-width: 0; height: 520px; }
  .process-grid-v2.process-grid-v2-4 { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 960px) {
  .problem .grid { grid-template-columns: 1fr; gap: 40px; }
  .feat-grid { grid-template-columns: repeat(2, 1fr); }
  .feat-cell:nth-child(3n) { border-right: 1px solid var(--border); }
  .feat-cell:nth-child(2n) { border-right: none; }
  .split { grid-template-columns: 1fr; gap: 40px; }
  .split.reverse .split-copy { order: 1; }
  .pf-body { grid-template-columns: 1fr; min-height: 0; }
  .pf-side { display: none; }
  .pf-stat-row { grid-template-columns: repeat(2, 1fr); }
  .pf-grid-2, .pf-grid-12 { grid-template-columns: 1fr; }
  .pf-comp-grid { grid-template-columns: repeat(2, 1fr); }
  .pf-tabs-row { overflow-x: auto; max-width: 100%; width: 100%; }
  .pf-tab { white-space: nowrap; }
  .pf-table { font-size: 0.72rem; }
  .tiers { grid-template-columns: 1fr; }
  .proof-strip { grid-template-columns: 1fr; text-align: center; gap: 32px; }
  .not-grid { grid-template-columns: 1fr; gap: 16px; }
  .not-strip { padding: 44px 28px; }
  .not-head h3 { font-size: 1.8rem; }
  .process-grid-v2.process-grid-v2-4 { grid-template-columns: 1fr; }
  .week-pillars { grid-template-columns: 1fr; gap: 14px; }
  .bf-row { grid-template-columns: 1fr; gap: 18px; padding: 20px 22px; }
  .bf-tiers { grid-template-columns: 1fr; gap: 14px; }
  .process-grid { grid-template-columns: 1fr; }
  .footer .grid { grid-template-columns: 1fr 1fr; }
  .nav-links { display: none; }
  .integ-group { grid-template-columns: 1fr; gap: 12px; }
  .integ-cat { padding-top: 0; }
  .integ-row { grid-template-columns: repeat(2, 1fr); }
  .team-card { grid-template-columns: 1fr; text-align: center; padding: 28px 22px; }
  .team-photo { margin: 0 auto; }
  .pp-illus-pill { right: auto; left: 50%; transform: translateX(-50%); }
}