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Automation

Rules that hold the line: when to pause, when to kill, and the safeguards that keep automation from misfiring.

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The Facebook Ads Learning Phase, Explained: Why Touching a Learning Ad Costs You a Week

The Facebook ads learning phase explained: what the 50-event bar means, which edits restart it, and why automated kill rules need a learning lockout.

5 min read

Meta ads outage: what to do before you touch a single campaign

A meta ads outage what to do playbook: how to confirm an incident on the status page, when pausing makes it worse, and how to keep a broken day out of your test reads.

6 min read

Automated rules for Facebook ads: the mistakes that kill your winners overnight

Why naive automated rules in Facebook ads backfire, the mistakes I see most often, and the four safeguards a kill rule needs before you trust it with budget.

5 min read

Google Ads recommendations: should you apply them? A type-by-type audit

Which Google Ads recommendations are worth applying, which to decline by default, how to disable auto-apply, and why optimization score belongs in no client report.

7 min read

Turn off Meta AI enhancements: an audit checklist for every Advantage+ creative toggle

How to turn off Meta AI enhancements: what each Advantage+ creative toggle does to your ads, which ones to disable for offer-sensitive campaigns, and how to verify what Meta delivers.

7 min read

When to kill a Facebook ad (and how not to kill a winner)

When to kill a Facebook ad: the spend and day thresholds I use, why significance testing fails at kill-decision sample sizes, and four safeguards against mis-kills.

5 min read