AUTOMATION & ALERTS
Kills losers while you sleep.
Rule-based automation pauses or kills underperformers the moment they cross your thresholds, guarded by a learning-phase lockout, a ROAS floor and a CBO safeguard, so it never catches a single bad day or a profitable ad. Telegram keeps you in the loop with one-tap controls and a role-based morning brief. Every action undoable.
How it works
Rules on eight metrics, fully logged
IF a metric crosses your threshold THEN pause or kill, across CPI, CTR, hook rate, hold rate, ROAS, spend, frequency or CPM. Every evaluation is written to an audit log, so you can see exactly why each ad was touched.
Never kills on a single bad day
Four safeguards stand in front of every kill: ads still in Meta's learning mode are off-limits, profitable ads are only ever paused, no kill may break a campaign, and a creative past 3.5× frequency is auto-retired as burned. It kills on evidence, not noise.
Telegram controls that actually move Meta
The inline buttons aren't notifications: Pause, Scale and Undo execute real writes to your Meta ad account in one tap. Kills stay reversible for up to 24 hours. You decide: recommendations by default, full-auto only if you opt in.
A morning brief that fits your role
Yesterday's spend, installs and CPI, fresh fatigue, kill summary, scale signals and pacing flags, delivered 07:55–08:25 your local time, tuned for media buyer, CMO or CEO. A Sunday weekly digest sums up the last seven days.
THE DIFFERENTIATOR
It kills losers, never winners.
Most tools pull the trigger on one bad day. Adscalr won't kill until a creative has had enough data and can't be saved profitably, and four real safeguards stand in front of every kill. You stay in control: kill recommendations by default, full-auto execution only if you opt in.
Learning-phase lockout
Rules never fire on an ad younger than 5 days or under €200 spend. A creative still in Meta's learning mode is off-limits, so it can prove itself first.
ROAS floor
An ad above 1.5× ROAS is only ever paused, never killed, even if it trips a kill rule. Profitable creatives survive the night.
CBO safeguard
A kill is downgraded to a pause if it would leave fewer than three active ads in the campaign. No cascade that quietly breaks your delivery.
What you get
- Pause / kill rules on 8 metrics, with a full audit log
- Mis-kill protection: learning-phase lockout (<5 days / <€200 spend)
- ROAS floor: an ad above 1.5× ROAS is only paused, never killed
- CBO safeguard: a kill never leaves fewer than 3 active ads
- Frequency auto-kill at 3.5× (burned creative)
- 11 Telegram alert event types, one-tap Pause / Scale / Undo (real Meta writes)
- Role-based morning brief (media buyer / CMO / CEO) + weekly digest
By the numbers
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