BUDGET INTELLIGENCE
Spend where it pays back.
Adscalr generates 3–5 campaign plans and platform splits from your own 90 days of performance, not a default template, and alerts you in stages the moment spend drifts from the daily forecast. Language-aware targeting on published English-proficiency scores included.
How it works
3–5 plans from your real performance
Each brief yields three to five campaign plans, ranked by expected impact and each with a conversion goal and an AI-estimated CPI drawn from your last 90 days of data. The CPI is a model estimate from similar markets, labeled as such, not a statistical forecast.
Platform splits from evidence, not a template
Meta, TikTok and Google splits are derived from your own per-platform ROAS, CPI and composite scores. No history yet? It falls back to a transparent 70/20/10 default at 15% confidence, so you always see how sure the split is.
Language targeting on published proficiency data
For every country, Adscalr reads its primary language and English-Proficiency-Index score and tells you whether English ads will carry (EPI ≥580), are possible (≥550), or local language is preferred to required (under 500). Advice for your media buyer, not auto-built ad sets.
Country tiers ranked by real buying power
Adscalr scores every country out of 100 from your own performance, then adjusts for purchasing power and English proficiency, so each market is judged by what a euro buys there, not its nominal CPM. The ranking shows where to lean in. You still set the split.
Stepped pacing alerts, checked every 5 minutes
Live spend is projected to end-of-day and compared to your cap. Three tiers fire: runaway at ≥150% (with one campaign eating ≥50% of spend), overspend at ≥110%, and underspend below 70% of pace after midday, so you catch a blowout before it bleeds.
THE DIFFERENTIATOR
A spend plan from your data, not a default template.
Most budget tools hand you a generic split and hope. Adscalr builds every plan from your own last 90 days: platform splits derived from your real per-platform ROAS, CPI and composite scores. No history yet? It falls back to a transparent 70/20/10 and tells you it is only 15% confident, so you always know how much of the plan rests on your data and how much on a default.
Splits from your own ROAS
Meta, TikTok and Google weights come from your per-platform performance, not an industry average that has never seen your account.
Confidence shown, never hidden
The reallocation view sets your current split next to the recommended one, and any thin row is flagged in plain words: low confidence, based on N installs. A 15% fallback looks different from a plan built on 90 days of your spend, and you see which is which before you fund it.
Ranked by expected impact
Three to five plans per brief, each with a conversion goal and an AI-estimated CPI from similar markets, labeled as an estimate, not a forecast.
What you get
- 3–5 campaign plans per brief with AI-estimated CPI
- Platform splits from 90-day performance (default fallback + confidence shown)
- EPI-based language recommendation per country (native / EN-viable / local-required)
- Country strategy tiers scored out of 100 (performance + purchasing power + English proficiency)
- Conversion goals per plan (install, registration, trial, purchase, re-engage)
- Stepped pacing alerts: runaway 150% · overspend 110% · underspend <70%
By the numbers
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