BUDGET INTELLIGENCE
Spend where it actually pays.
Adscalr generates 3–5 campaign plans and platform splits from your own 90 days of performance, not a default template, and alerts you in stages the moment spend drifts from the daily forecast. Language-aware targeting on real English-proficiency scores included.
How it works
3–5 plans from your real performance
Each brief yields three to five campaign plans, ranked by expected impact and each with a conversion goal and an AI-estimated CPI drawn from your last 90 days of data. The CPI is a model estimate from similar markets, labeled as such, not a statistical forecast.
Platform splits from evidence, not a template
Meta, TikTok and Google splits are derived from your own per-platform ROAS, CPI and composite scores. No history yet? It falls back to a transparent 70/20/10 default at 15% confidence, so you always see how sure the split is.
Language targeting on real proficiency data
For every country, Adscalr reads its primary language and English-Proficiency-Index score and tells you whether English ads will carry (EPI ≥580), are possible (≥550), or local language is preferred to required (under 500). Advice for your media buyer, not auto-built ad sets.
Stepped pacing alerts, checked every 5 minutes
Live spend is projected to end-of-day and compared to your cap. Three tiers fire: runaway at ≥150% (with one campaign eating ≥50% of spend), overspend at ≥110%, and underspend below 70% of pace after midday, so you catch a blowout before it bleeds.
What you get
- 3–5 campaign plans per brief with AI-estimated CPI
- Platform splits from 90-day performance (default fallback + confidence shown)
- EPI-based language recommendation per country (native / EN-viable / local-required)
- Conversion goals per plan (install, registration, trial, purchase, re-engage)
- Stepped pacing alerts: runaway 150% · overspend 110% · underspend <70%
By the numbers
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