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Competitor Intelligence

Reading the market: what rivals run, where the gaps are, and which angles are already crowded.

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Facebook Ad Library competitor research that doesn't end in a clone

How to mine the Meta, TikTok, and Google ad libraries for competitor angles worth testing: a 30-day durability filter, a decode sheet, and a five-axis gap map.

5 min read

How to estimate competitor ad spend without making the number up

What Auction Insights, the Meta Ad Library, and activity patterns let you say about competitor ad spend, where every exact figure comes from, and how to report a range you can defend.

7 min read

Market gap analysis for advertising: find the axis nobody fights on

A market gap analysis for advertising you can run in an afternoon: tag every competitor ad against five positioning axes and claim the emptiest lane.

5 min read